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Super Bowl Gospel Celebration

Posted by Keke on January 20, 2008 · Leave a Comment 

Burger King is now spinning an online contest that combines the Super Bowl, gospel singing, and user-uploaded content. The unusual combination is part of a “My Song, My Way” campaign that first surfaced this week.

Participants must upload an acapella video performance to enter, and winning contestants will receive an all-expenses-paid vacation to Super Bowl XLII in Phoenix, Arizona. The winners will also be invited to perform alongside NFL players at the Super Bowl Gospel Celebration, which takes place at Phoenix Symphony Hall.

The contest, which runs through January 28th, can be found at http://www.mysongmyway.com. Also involved in the initiative is Atlanta-based entertainment production company Results, Inc.

Story by news analyst Alexandra Osorio.

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