Deitrick Haddon- Revealed

Since breaking out in 2002 with Lost and Found, Deitirck Haddon – as a solo act – has been trying his hardest to brand himself as a heavyweight urban force within the gospel industry. His group Voices of Unity may have played with pop and urban R&B styles on several occasions, but they have remained the churchiest of Haddon’s many extensions. On his own, Haddon walks the thin line of crossover. Some of his recent singles worked remarkably well (“God Didn’t Give Up,” Sinner’s Prayer”) and some choices have raised questions (“God Is Good”), but Haddon has been known to many of his followers to be a bold maverick – aiming to merge the sonic sounds of pop and the soul sounds of Philly and Detroit together to create something unique. And each project since his 2002 debut on Verity Records has been a different episode; stretching his musical boundaries and opening up to newer, bigger risks. The greatest and most lucrative album to date came from the Tim & Bob-produced 7 Days. While it cracked the gospel charts at number four yet failed to generate a big single, the album as a whole possessed some of the coolest urban production to hit a gospel-related album at the time of its release. Vibes ranged from cool pop to heavy R&B and club-infused grooves. Maybe these elements by itself were just too strong for Haddon’s core audience to digest; resulting in a big hit and miss situation with fans and radio play. And it’s probably for those reasons that Haddon takes a slight detour from being too street and drifts more into safer pop and soft rock elements on his fourth solo entry Revealed. The collection once again recruits the smart production work of Tim & Bob, along with veteran producers Warryn “Babydub” Campbell (Mary Mary), Percy Bady, Eric Dawkins and brother Gerald Haddon.

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